President's Comment  |  Nutrition Facts - Pure Fruit Juices   |  Nutrition Facts - Juice Blends/Nectars


President's Comment : Nutrition Facts Labeling Program 2006
by Keith Wallace, Black River Juice

We applaud Health Canada's action in bringing mandatory nutrition labelling to the Canadian marketplace. We agree that consumers need this information to make informed choices about the food they eat.

It is worth mentioning, however, that the nutrients covered by the legislation give the consumer a dim picture of the nutritional profile of fruit juices. While the so called macro nutrients like carbohydrate, sugars, fibre etc. are extremely valuable, especially to diabetics and those concerned with their caloric intake, the true value and nutritional richness of fruit juice is not really evidenced by these nutrients.

For example, only two vitamins, A and C are included. If a particular juice happens to be low in these, it can look nutritionally uninteresting, an appearance that might not be warranted.

The nutrients that contribute to the real richness of fruit juice are called phyto nutrients, and include anti oxidant compounds among others...
                                                   ...Click here to read the rest of the "President's Comment" article